illustration

Dangerously Drinkable

We encounter a few hurdles when creating advertising content for Pretty Young Thing Wine Co. Rules and regulations regarding alcohol advertising are comprehensive and inform the way we design, who and what we shoot and how openly we promote consumption. Being a cold-blooded reptile, we thought including a snake as our mascot for the Dangerously Drinkable ‘Sling’ was a perfect fit. After all, reptiles need a wine at the end of the day just like the rest of us. Stay bright people.